The town of Novalja is located in the gentle bay of the northwestern part of the island of Pag. The ideal geographic location on important land and sea routes from the north to the southern Adriatic has made it a great traffic link with the mainland.

The town of Novalja is the central port and the famous tourist center. Open to everyone and everything that winds bring.

You will feel the great love of man, stone, and sea, the hard-earning countries claim and the hospitality of our people.

The greatest wealth of Novalja is in its beautifully known beaches, and the true beauty lies in the hidden little coves covered with stones,  and sand, and forever bathed in clean, clear waters and surrounded by untouched nature.